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Media
Talent representation. Owned audience. Original IP.
Gaming is becoming creator-led entertainment.
Competitive gaming, creators, brands, apparel, and entertainment are converging. Audiences increasingly follow personalities across games and platforms, while brands increasingly purchase talent-led campaigns instead of isolated media placements.
Roughly double its 2023 size of about $250B.
Over 60% of the global population in 2025.
More than double 2022 levels.
Creators, artists, and media companies, 2021 to 2025.
Sources: Goldman Sachs Research; Newzoo Global Games Market Report 2025; EMARKETER creator marketing forecast, 2026; YouTube, 2025.
Agent already operates across the entire audience.
Agent is not entering media from zero. Its competitive teams, talent relationships, brand access, content experience, and apparel infrastructure create the foundation for a broader entertainment business.
Representation, brand partnerships, campaign execution, commercial management, appearances, and talent development. Already operating on its own cash flow.
A four-to-six-person creator group, owned content channels, apparel, brand campaigns, social monetization, events, licensing, and original entertainment IP.
The agency creates the foundation.
Agent Talent already connects gaming personalities with brands. It generates commission revenue without requiring significant operating capital and gives Agent direct visibility into where audience demand and commercial spending are moving.
Slotted figures are intentional placeholders pending final agency reporting.
Agent Talent monetizes representation and access.
The agency remains a capital-light operating business. The current raise is not intended to fund agency overhead; it is intended to convert the agency's access and relationships into owned media and IP.
Representation creates a market intelligence advantage.
Representing talent gives Agent permissioned visibility into deal pricing, brand demand, audience performance, emerging games, and sponsor-category gaps. That intelligence improves how Agent recruits talent, packages campaigns, enters titles, and builds owned media, while client information remains confidential.
Build the group gaming culture does not have.
Agent will assemble four to six complementary creators under one recognizable entertainment property, combining individual audiences into a larger commercial and cultural platform. A modern entertainment collective, not a traditional esports team.
One audience. Multiple revenue streams.
One audience monetized across sponsorships, platform payouts, product, licensing, events, and owned formats.
Creators participate in group revenue; final splits are documented per creator agreement.
Management and profit participation, depending on funding, management responsibilities, and deal structure.
Of retained group revenue, reinvested into production, distribution, talent, apparel, and IP growth.
Indicative economics. Final splits are documented per deal and per creator agreement.
Agent Media strengthens every Agent business.
Agent Media diversifies revenue beyond competitive results while increasing the audience and commercial value of every business Agent operates.
Media
Talent access, sponsors, content distribution, and fan growth.
Creator distribution, campaigns, apparel, and map promotion.
Talent discovery, educational content, and audience acquisition.
Apparel, collaborations, owned formats, and cultural relevance.
Representation compounds into ownership.
The agency creates the floor. Owned media creates the upside.
Each year combines the agency floor, commissions Agent Talent already earns, with owned-media upside from the creator group.
Launch the group, establish recurring brand campaigns, grow content output, and release initial apparel.
Expand sponsorship inventory, platform revenue, collaborations, and owned formats.
Operate a scaled creator network with recurring campaigns, apparel, licensing, events, and valuable owned IP.
Management projections, not guarantees. Provisional targets until final financial modeling is supplied.
The $500K builds the group.
The raise funds the owned-media build: the creator group, the content engine, distribution, product, and the legal and working-capital base. None of it funds agency overhead; Agent Talent already operates on its own commissions.
Allocation slots pending final modeling.
Agent Media investment.
Investment is into Agent Media only. Agent parent-company equity is separate.
Indicative ownership at the target raise.
Agency commissions / brand campaigns / social revenue / apparel / licensing / events / owned IP
Own the relationship. Own the audience. Own the IP.
Agent Media combines a capital-light talent agency with an owned entertainment platform built for gaming culture.